Otl Aicher. Olympia 72

26 August -- 30 October 2022

Blackbox #11

Otl Aicher, one of the most prominent graphic designers of the 20th century, would have turned 100 years old in 2022. One of his most spectacular projects, dating from 50 years ago, was the 1972 Olympic Games in Munich. Under the slogan “the cheerful games”, Otl Aicher and his team developed, for the first time in the history of the Olympic Games, a comprehensive visual branding which has remained virtually unrivaled and keeps setting standards even today.

The native of the German city of Ulm, Otl Aicher, developed signs that everyone knows: stick figures symbolizing various sports, a telephone receiver symbol, a coffee cup signifying gastronomy – a graphic system of orientation. The exhibition presents posters, bulletins and program booklets. Other exhibits, such as the legendary Olympia-Waldi, as well as signs, training suits, hostess dirndls and souvenirs allow visitors to immerse themselves in the world of the 1972 Munich Olympics. The show is complemented by photographs documenting the construction of the Olympic Park, thus sketching out the creative take-off taking place in architecture as well.

Curator: Dr. Tobias Hoffmann, Johannes Honeck M.A.
Exhibition design: Katleen Arthen

Advertising motif: Otl Aicher, Guidelines and Standards for Visual Design, Olympia Waldi, designed by Otl Aicher,
Elena Winschermann, Department XI of the XX Olympiad Munich 1972 © Florian Aicher, Rotis / HfG-Archiv,
Museum Ulm — Design: Gerwin Schmidt, 2022


Long Night of Museums Berlin
Sat, 8/27, 6 pm–2 am, excerpt from the program:
8–10 pm: Outdoor summer parkour
9 pm: What does a dachshund have to do with sports? Curator’s tour with Dr. Tobias Hoffmann

Curator’s tour
Sun, 10/16, 4 pm. The tour is free; admission is to be paid.

Ménage à trois
One of our art experts guides you and one person accompanying you exclusively through the exhibition.
1 h, 55,- € (Tue–Fri), 70,- € (Sat/Sun/Holiday), plus admission. Booking at info@broehan-museum.de or 030/32690600

Bröhan Late
After the museum closes, at 6 pm, one of our art experts will guide you and up to 19 persons accompanying you through the exhibition. Price: 200 € (Tue-Fri), 250 € (Sat/Sun/Holiday), booking at info@broehan-museum.de or 030/32690600