Braun 10021 April - 29 August 2021
Digital opening on 20 April 2021, 6 p.m.: Live tour through the exhibition on Instagram @broehan_museum
Hardly any company embodies the aesthetic language of the German post-war period more distinctly than Braun. Whether razors, hi-fi systems, watches or kitchen appliances, Braun devices are all linked together by a formal language which, combined with their ease of use, sets a precedent for functionalist design to this day. A number of significant designers such as Wilhelm Wagenfeld, Hans Gugelot and Dieter Rams worked for Braun. 100 years after the company´s foundation, the exhibition at the Bröhan Museum shows the finest examples of Braun design. The development of functionalist device design – which also made a lasting effect on other companies such as Bang and Olufsen and Apple – will be a thematic focus of the exhibition, just as the intertwining of design, art and politics in the company´s 100-year-long history.
In a new series titled “Braun Icons” we present Braun´s most iconic designs in short video clips in German and English. The clips are published every Thursday on our social media channels (Instagram, Facebook, YouTube).
The exhibition is accompanied by a catalogue published by the Wienand Verlag. A free discovery booklet for children is offered in German.
In co-operation with the Braun-Sammlung Ettel.
Media partners: Wall GmbH, inforadio, rbb Kultur, H.O.M.E.
Curated by: Dr Tobias Hoffmann, Fabian Reifferscheidt
Exhibition design: Katleen Arthen
Advertising design: Gerwin Schmidt, Munich, using: Dieter Rams, Hairdryer “HLD 4”, 1970, Braun-Sammlung Ettel, Berlin, Photo: Colya Zucker