{"id":3408,"date":"2023-11-04T11:35:00","date_gmt":"2023-11-04T10:35:00","guid":{"rendered":"https:\/\/www.broehan-museum.de\/en\/?p=3408"},"modified":"2025-09-09T11:47:51","modified_gmt":"2025-09-09T09:47:51","slug":"alchimia-the-revolution-of-italian-design","status":"publish","type":"post","link":"https:\/\/www.broehan-museum.de\/en\/exhibition\/alchimia-the-revolution-of-italian-design\/","title":{"rendered":"Alchimia. The revolution of Italian Design"},"content":{"rendered":"\n

Under the joint patronage of Federal President Frank-Walter Steinmeier and the President of the Italian Republic Sergio Mattarella<\/strong><\/p>\n\n\n\n

The exhibition at the Br\u00f6han Museum is the first major retrospective of this movement, which was so important for the 20th century and brought together the most important Italian designers of the 1970s and 80s, including Alessandro Guerriero, Alessandro Mendini, Ettore Sottsass, Andrea Branzi, Lapo Binazzi and others. While Bauhaus and German modernism were the milestones in the first half of the century, Alchimia is the major turning point in the second half of the century.<\/p>\n\n\n\n

Unlike in Germany, the 1968 movement in Italy also affected design. A whole series of designer groups such as Archizoom and Superstudio developed in rapid succession in the second half of the 1960s. The Alchimia group, founded in Milan in 1976, brought the different approaches of the 1960s to perfection and to great international success.<\/p>\n\n\n\n

Alchimia dared to take the logical step by exploring design beyond industrial production; the life itself was to become a gesamtkunstwerk. With its designs, Alchimia propagated a counter-reality, another vision for the world. It is a world full of cheerfulness, color, and aesthetics, that is intended to make clear that another reality is conceivable.<\/p>\n\n\n\n

The exhibition will subsequently be shown at the ADI Design Museum, Milan.<\/p>\n\n\n\n

The exhibition will be accompanied by a catalog published by Hirmer Verlag (German\/Italian\/English)<\/p>\n\n\n\n

Supported by the Ernst von Siemens Kunststiftung
We would like to thank Zanotta for sponsoring the production of the Calamobio furniture for the exhibition.
Media partners: Wall GmbH, rbb24 Inforadio, radio3, H.O.M.E., tip, The Berliner, Dinamix<\/p>\n\n\n\n

Curators: Tobias Hoffman and Fran\u00e7ois Burkhardt
Curatorial Assistance: Theresa Augustin and Fabian Reifferscheidt
Exhibition Design: Katleen Arthen<\/p>\n\n\n\n

Advertising Image: Alessandro Mendini, Poltrona di Proust, 1978, Alessandro Mendini Archive, photo: Carlo Lavatori<\/em>; Alessandro Guerriero, Grafica Ollo, 1988, Design: Gerwin Schmidt, 2025<\/em><\/p>\n\n\n

<\/div>\n\n\n\n

Exhibition Program<\/strong><\/h2>\n\n\n\n

Opening of the Exhibition<\/strong><\/h3>\n\n\n\n

Wed, April 16th, 6:00 PM, registration not required<\/p>\n\n\n\n

Free Public Tours (plus museum admission)<\/strong><\/h3>\n\n\n\n

Every Saturday at 3:00 PM, registration not required<\/p>\n\n\n\n

Free Public Tour (plus museum admission) for Berlin Design Week 2025<\/strong><\/h3>\n\n\n\n

Sun, May 18th, 4:00 PM, registration not required<\/p>\n\n\n\n

Digital Curator Tour<\/strong><\/h3>\n\n\n\n

On Tues, April 15th, 6:00 PM, live tour on Instagram @broehan_museum<\/p>\n\n\n\n

Design Aperitivo<\/strong><\/h3>\n\n\n\n

Fancy a special Italian summer evening? After an exclusive tour of the exhibition, we\u2019ll wrap up the evening with a refreshing aperitif.
Every 3rd Friday of the month (May 16th \/ June 20th \/ July 18th \/ August 15th), 6:00 PM
Tour including one drink, \u20ac20 per person, limited participants, registration not required<\/p>\n\n\n\n

Lecture by Alessandro Guerriero and Discussion<\/strong><\/h3>\n\n\n\n

Thurs, May 22nd, 7:00 PM<\/p>\n\n\n\n

Lecture by Anna Gili and Discussion<\/strong><\/h3>\n\n\n\n

Thurs, June 12th, 7:00 PM
More information and registration here<\/a><\/p>\n\n\n\n

Summer Party<\/strong><\/h3>\n\n\n\n

Thurs, July 3rd, from 6:00 PM<\/p>\n\n\n\n

Long Night of Museums<\/strong><\/h3>\n\n\n\n

Sat, August 30th, from 6:00 PM<\/p>\n\n\n\n

Easter Holidays at the Br\u00f6han Museum<\/strong><\/p>\n\n\n\n

Enchanted Room \u2013 Create Your Dream Room with Various Techniques<\/strong>
Mon\u2013Thu, April 14\u201317, 10 AM\u20133 PM. For children ages 8\u201312.<\/p>\n\n\n\n

Summer Holidays at the Br\u00f6han Museum<\/strong><\/p>\n\n\n\n

Mon\u2013Thu, September 1\u20134, 10 AM\u20133 PM. For children ages 8\u201312.
More info and registration here<\/a>.<\/p>\n\n\n\n

Family Sundays<\/strong><\/p>\n\n\n\n

Every 3rd Sunday of the month, 11 AM, for children (ages 5\u201312) and their families, 90 min.
Registration required at:
vermittlung@broehan-museum.de<\/a>, Tel: 030\/32690625. <\/p>\n\n\n\n

To the program here<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Training for Teachers<\/strong><\/p>\n\n\n\n

Fri, May 9, 4\u20136 PM. After an exclusive tour of the exhibition, the educational program for school classes will be presented.
Registration required.<\/p>\n\n\n\n

Program for Daycare Centers and School Classes<\/strong><\/p>\n\n\n\n

As part of the exhibition, we offer creative programs for daycare centers and school classes.
More info and registration here<\/a>.<\/p>\n\n\n\n

Bookable Tours for Groups<\/strong><\/p>\n\n\n\n

You can book personalized tours of our exhibitions. Whether it’s a group tour, curator-led tour, or exclusive evening tour, we have the right offer.
Duration: 60 min, Cost: 80 \u20ac\/120 \u20ac\/200 \u20ac (plus museum admission).
More info and registration here<\/a>.<\/p>\n\n\n\n

\n
\"\"
Arredo Vestitivo (Performance f\u00fcr Fiorucci, Mailand) 1982<\/figcaption><\/figure>\n\n\n\n
\"\"
Mobile infinito, 1981
Triennale Milano \u2013 Archivi
Photo: Frederico Manusardi<\/figcaption><\/figure>\n\n\n\n
\"\"
Alessandro Mendini
Poltrona di Proust, 1978
Esemplare dipinto da Claudia Mendini nel 1987
Archivio Alessandro Mendini
Photo: Carlo Lavatori<\/figcaption><\/figure>\n\n\n\n
\"\"
Alessandro Mendini
Kandissi (Sofa), 1979
Archivio Alessandro Mendini
Photo: Carlo Lavatori<\/figcaption><\/figure>\n\n\n\n
\"\"
Collezione Soli \u2013 Museo Alchimia, Milano, 1990
Photo: Emilio Neri Tremolada<\/figcaption><\/figure>\n\n\n\n
\"\"
Alessandro Mendini, Paola Navone, Daniela Puppa, Franco Raggi, Oggetto banale: Caffettiera (Mokkakanne), 1980
Archivio Alessandro Mendini
Photo: Quittenbaum Kunstauktionen GmbH, M\u00fcnchen<\/figcaption><\/figure>\n\n\n\n
\"\"
bau. haus (Plakat), 1979
Serigraphie
Galerie Maurer, M\u00fcnchen
Photo: Colya Zucker<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Under the joint patronage of Federal President Frank-Walter Steinmeier and the President of the Italian Republic Sergio Mattarella The exhibition at the Br\u00f6han Museum is the first major retrospective of this movement, which was so important for the 20th century and brought together the most important Italian designers of the…<\/span><\/p>\n","protected":false},"author":3,"featured_media":3485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibition"],"_links":{"self":[{"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/posts\/3408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/comments?post=3408"}],"version-history":[{"count":23,"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/posts\/3408\/revisions"}],"predecessor-version":[{"id":3648,"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/posts\/3408\/revisions\/3648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/media\/3485"}],"wp:attachment":[{"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/media?parent=3408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/categories?post=3408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.broehan-museum.de\/en\/wp-json\/wp\/v2\/tags?post=3408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}